About Baracoda
Established on three continents, Baracoda is a next-generation French industrial company that designs and produces connected objects and services providing preventative solutions in the fields of health, well-being, and safety. From the initial idea of a product to its large-scale roll-out, Baracoda fully controls the innovation chain and relies on leading partners to make its digital disruption products and technologies accessible to all.
At Baracoda Group our goal is simple: to find new and innovative ways to help people around the world lead better, healthier lives. We believe healthier lives start with preventative care in the home. Our connected health platforms are designed to empower consumers to leverage cutting-edge technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) to make better decisions about their health and the health of their families.
At the same time, we enable Internet of Things (IoT) applications and devices to go further in connecting, interacting and delivering new insights to their users that rely on them everyday. For large brands looking to quickly bring connected health to their consumers, we jumpstart tech efforts by using our expertise to speed time to market through simple, sophisticated devices that leverage complex technologies to improve health.
A culture of innovation
From the first Bluetooth barcode scanner in 2001 to the first connected toothbrush using augmented reality in 2017, Baracoda has been at the forefront of innovation for the past 18 years. Combining a vast talent pool and a prestigious patent portfolio, the company aims to revolutionize « augmented » usage practices and improve health and well-being through data collection and analysis.
An Industry 4.0 company
In response to the global growth of the IoT market, Baracoda has developed an integrated industrial ecosystem, opening R&D units in Paris and the Silicon Valley, design offices in Hong Kong, and its own manufacturing facility in the Philippines. From augmented reality to data control, and AI to behavioral analysis, Baracoda has the expertise to transform ideas into industrial objects.
A partner ecosystem
Beyond its in-house expertise, Baracoda has created an exceptional talent management ecosystem, demonstrating its ability to partner with leading academic institutions and top brands. For example, our connected toothbrush, designed and developed by our subsidiary Kolibree, is marketed worldwide by Colgate. Apple recognizes the quality of Kolibree’s design and the intelligence of its software by featuring it in its stores.
Data sovereignty
Data is at the heart of what we do. Baracoda’s top priority is to ensure that data is kept safe. In analyzing the behavioral data of the consumers of our products, we follow the principle of « Privacy by Design » and are fully compliant with GDPR.
