Turn ideas into innovative products

All products start as a simple idea. Develop yours and enhance the lives and daily health routines of users.

Innovation team working on POCs

Incubate and accelerate ideas

Create new cutting-edge tech products to update the ways consumers adopt new daily habits. Access our 9-time CES award-winning lab to speed up your innovation process and offer new ways for your customers to take charge of their health.

Award-winning group

BMind Smart Mirror

BMind Smart Mirror

BHeart Health Tracking Bracelet

BHeart Health Tracking Bracelet

BCool Connected Thermometer

BCool Connected Thermometer

BBalance Smart Matscale

BBalance Smart Matscale

CareOS Themis Smart Mirror

CareOS Themis Smart Mirror

CareOS Poseidon Smart Mirror

CareOS Poseidon Smart Mirror

Mateo Smart Bath Mat

Mateo Smart Bath Mat

CareOS Artemis Smart Mirror

CareOS Artemis Smart Mirror

Kolibree Magik Smart Toothbrush

Kolibree Magik Smart Toothbrush

Kolibree Ara Smart Toothbrush

Kolibree Ara Smart Toothbrush

Discover our innovation process

Failure is just another step in the process of creating something great, but this can be difficult if you don’t have a place to test and potentially fail without consequence. Our innovation lab supports you as you ideate, test, fail, learn, test again, and get early adopter feedback to develop a useful product. This process helps test your idea’s product-market fit to ensure it’s viable, feasible, and desirable.

discovery icon

1. Discovery phase

  • Frame the problem that we want to solve
  • Question how to make an impact on users’ daily practices
colorful sticky notes
ideation icon

2. Ideation phase

0-6 months
  • Interview consumers to understand their needs related to health and wellness practices
  • Generate ideas for innovative solutions
  • Identify how the product impacts a daily health index
Men working on innovation
Building icon

3. Building phase

6-18 months
  • Iterate on prototypes to find the product-market fit
  • Speed up the product-market fit validation with a direct-to-consumers launch
  • Learn and iterate through our beta tester community
People building prototypes
scaling icon

4. Scaling phase

  • Optimize the go-to-market process
Person standing on BBalance
Hum toothbrushes in different colors

Partnering with Colgate to change the way the world brushes

Looking for simple ways to help people take better care of their oral health, Colgate worked with Baracoda to develop and launch a line of connected toothbrushes. The technology, which tracks unbrushed or under brushed parts of the mouth, helped users increase brushing time by 250% and brushed surfaces by 20%.

Baracoda’s toothbrush technologies were selected for CES awards in both 2017 and 2018.

BConnect wall plug

Make your product smart

The world around us is becoming increasingly unified with smart objects blending into our everyday lives. Yet, creating connected products requires advanced and specialized engineering skills that you may not have in-house. We make it easy to integrate AI and IoT capabilities into your products with our low-code platform.

Hear from our innovation team

Cross-functional squads run each project and have access to widespread expertise teams for any project needs including R&D, design, technical development (back end, front end, firmware, mobile, etc.), manufacturing, UX, and more. From the spark of an idea to building the prototype, we help you develop new products at an unprecedented speed.

Doctor with stethoscope

Backed by science

For each project, we gather a scientific board composed of doctors and scientists. Their professional insights ensure that we develop technology in line with the latest medical standards and that the impact of our products is both relevant and accurate for users’ health concerns.

Testing gesture tracking technology

Get real user insights

Test your product with our community of beta testers so you can create innovations that speak to the true needs of your users. With invaluable user feedback throughout the innovation process, you can pivot quickly and easily to ensure you have the right product-market fit.

portrait of Patricia Verduin

"Working with the Baracoda team, Colgate was able to launch an affordable connected toothbrush which helps people take charge of their health and well being. Brushing correctly is key to healthy teeth and gums which can, in turn, positively impact overall health. Our teams innovated together and are proud of Colgate Connected Brush's great user experience and positive impact on people's health."

portrait of Patricia Verduin
Dr. Patricia Verduin
Chief Technology Officer, Colgate-Palmolive Company

Want to know more about us?

Frequently Asked Questions

What is an innovation lab?

An innovation lab is a creative space where teams can brainstorm new ideas and products and then develop and test those creations without fear of failure. These dedicated physical spaces promote collaboration and new relationships between teams or even organizations.

What is an innovation lab strategy?

Innovation labs use various tools and resources to help innovators experiment freely, develop quickly, and iterate until the product or idea is fully implemented and executed. They employ different methodologies including agile development, open innovation, design thinking, lean canvas, brainstorming, and human-centric design.

How do you build an innovation lab?

  1. Determine the objective of the lab. Will you work with a specific type of technology or industry?
  2. Establish your tools, methodologies, and metrics for success. Discover what kind of ecosystem and framework you want to build to help your collaborators succeed.
  3. Start innovating with new partners. Establish your first portfolio of clients and help them bring their ideas to life
  4. Accelerate your lab. Reinforce best lab practices with each project and leverage new opportunities to scale up.